About sararose

SARAROSE was founded by Sararose Krenger in 2012. As a consumer and a professional within the fashion industry, Krenger wanted more from the industry she has spent the past 12 years in. She knew there was more out there but there was no easy means of access to the abundance of talent and creativity. With the over saturation of information and algorithm changes made to popular social platforms, note worthy businesses and creatives were becoming lost in a sea of ad cluttered feeds.

SARAROSE is the fashion + lifestyle publication that we have been waiting for. A local guide to Chicago, using fashion and style as a vehicle to highlight inspired brands and businesses worth knowing. 

A community of creative locals, found on one platform, collaborating, curating, sharing.

SARAROSE is your one stop for all things purpose driven Fashion + Beauty + Food + Lifestyle. Sharing the latest from our favorites for all the fashion loving babes that believe in magic and live life with a pocket full of pixie dust.

We are Chicago based, but you can find us wherever magic can be found. 




dreamer • creator • traveler

Down the rabbit hole I fell, and never turned back. With a love for all things fuzzy, green, and magical, I have always been inspired by the curious nature of Alice (Alice in Wonderland). I follow whimsy and magic wherever they lead, and create along the way. I have spent the past 10 years dedicated to ethical, vegan, and sustainable fashion design with my women's wear collection, Stix and Roses. In the past 5 years, I have added brand consulting and editorial styling for Disney licensed brands, as well as local brands | media personalities, along with personal wardrobe consulting and closet editing to my portfolio. I have been able to use the SARAROSE brand, including producing fashion events, that create awareness and raise funds, as a vehicle to support amazing organizations that are giving back across the globe. We continue to support Ocean Conservancy.

I am bringing all my worlds together here.

Erin Marie Wickell


Erin Wickell is a 26 year old mama to a spunky two year old girl, and is currently pregnant with twins! She helps lead a ministry called Frontlines at The Branch Community Church, where her husband serves as one of the pastors. She studied counseling and does lifestyle modeling on the side with a few Chicago agencies. She loves God, healthy cooking & eating, all things spa, DIY projects, and laughing until she cries with her friends.