Target Is Making It Even Easier To Shop For Clean Beauty Products With It's New 'Target Clean' Green Icon
Last week Target launched a new series of easy labeling for its beauty products!
It’s called ‘Target Clean’ and you can find the green icon online and in stores. But what exactly does it mean?
The Target Clean icon, lets you know the product is formulated without a group of commonly unwanted chemicals that can be found in products we use regularly. Target has nearly 4,000 products that qualify for Target Clean in the beauty and personal care aisles. Christina Hennington, Target’s senior vice president, general merchandise manager, essentials, beauty, hardlines and services, says, “Now, guests can easily shop for skin care, hair care, cosmetics, oral care items and more that are formulated without a group of commonly unwanted chemicals they may not want included in their daily beauty routines.”.
The chemicals in question? Phthalates, propyl-parabens, butyl-parabens, sodium laureth sulfate (SLES) and other ingredients guests may not want in their beauty and personal care products. Target Clean is just one part of a group of 14 beauty and personal care Wellness Icons that help identify key attributes such as whether a product is cruelty free, non-toxic, plant-based, vegan, dye-free and more.
Target is taking the lead in making clean beauty shopping, even easier and affordable. They have set a goal and hope to achieve it by 2020. This is their latest step on their chemical goals journey. Target is looking to improve their beauty, baby care, personal care and household cleaning categories by formulating products without phthalates, propyl-paraben, butyl-paraben, formaldehyde, formaldehyde-donors or NPE’s.